Throughout our lives there are continuous examples of things that are undervalued and, possibly, underappreciated. For example, Tim Wakefield was no better than a number four or five starting pitcher in the Boston Red Sox rotation for an extended period of time - except that he did it and pitched an "innings-eating" yardstick of throwing over 180 innings a year for many of his 19 years. Wakefield served in numerous capacities within the pitching staff, and while not flashy, won 200 games in the process. Also as you walk through the casinos and venues of Las Vegas, you may take notice of the pristine lobby area or the grounds and landscaping. Someone actually keeps those areas clean, God doesn't "miracle" them clean. So the internal maintenance staff, it could be argued, is equally underappreciated and undervalued. In the golfing community, management, marketing, and promoting can potentially fall into this category.
In the Las Vegas golf market, there are well over 50 courses within an 80 mile radius of the city. One of the top golf course marketing, management, development, and consulting companies in the area is OB Sports.